What is a Roller Banner?

what is a roller banner


Roller banners, also known as pull-up banners or roll-up banners, are portable and retractable advertising displays commonly used for promotional events, trade shows, conferences, and retail spaces. These banners consist of a printed graphic panel that is attached to a spring-loaded roller mechanism. The banner can be easily pulled up from the base and secured in place, creating a vertical display. Roller banners are popular due to their convenience, portability, and ease of setup. They are an effective marketing tool for showcasing products, services, or brand messages in a visually appealing manner.


Why Choose a Roller Banner?

Choosing the right roller banner for your promotion involves considering several factors to ensure that the banner effectively communicates your message and attracts your target audience.

  • Lightweight and portable: Roller banners are lightweight and portable, making them easy to transport to different events and locations. They come with a carrying case, making it convenient to carry them around.
  • Quick and easy to assemble: Setting up a roller banner is quick and straightforward. It takes only a few moments to pull up the banner and secure it in place. This ease of setup saves time and effort.
  • Space efficient: Roller banners utilise vertical space, making them ideal for crowded or limited spaces where traditional displays might not fit. They provide a significant visual impact without taking up much floor space.
  • Custom design: Roller banners can be customised with various designs, colours, and messages. This allows businesses to tailor their banners to specific marketing campaigns, promotions, or events, creating a unique and eye-catching display.
  • Affordable: Compared to other forms of advertising, roller banners are relatively affordable. They offer a high return on investment, especially for small businesses or individuals with budget constraints.
  • Reusable: Roller banners are durable and designed for multiple uses. They can be used for different events and occasions, making them a cost-effective option in the long run.
  • Visibility: The vertical orientation and eye-level placement of roller banners make them highly visible to attendees at events and trade shows. This increased visibility enhances the chances of attracting potential customers and generating leads.
  • Professional appearance: Roller banners provide a sleek and professional appearance to any display. High-quality graphics and materials ensure that the banner represents the brand or message effectively, creating a positive impression on viewers.
Adobe Express

Which Roller Banner Should I Purchase?

Purchasing the right roller banner for your promotion involves considering several factors to ensure that the banner effectively communicates your message and attracts your target audience.

Cheap Roller Banner Stands for Budget Displays

Budget Roller Banner

Budget roller banners are an economical choice, suitable for a wide range of display purposes. These banners feature a stand made from lightweight aluminium components, finished with a silver anodised coating. They are recommended for single-use or short-term displays, providing a cost-effective solution for promotional events, temporary exhibits, or campaigns where affordability and ease of use are key considerations.

Economy Roller Banner Display Stand for Events

Economy Roller Banner

Economy roller banners stand out as our top-selling display product! They strike the perfect balance between quality and affordability, making them highly sought after. The stand is designed with a sturdy base that can endure a considerable amount of use, ensuring durability and longevity for your promotional needs.

Premium Roller Banner Display Stand for Events

Premium Roller Banner

Premium roller banners offer superior durability and stability with a robust base, eliminating the need for twist-out feet and providing an elegant stance. Additionally, for an extra cost, you have the option to upgrade the base to include full coverage floor-to-top front-loading graphics, enhancing the visual impact of your display. These premium banners are perfect for making a lasting impression at trade shows, conferences, or any event where a high-quality, sophisticated appearance is essential.

Ultra Low Profile Slim Body Roller Banners

Slim Roller Banner

Slim roller banners are designed with an ultra-low profile base and stylish black end caps, creating a sleek appearance. The unit is equipped with adjustable feet, ensuring stability even on uneven flooring surfaces. Their contemporary design and versatility make them an excellent choice for events, retail spaces, or any setting where a sophisticated and space-saving display solution is desired.

Hight-Adjustable 3m Tall Roller Banner Stand for Events

Tall Roller Banner

Tall roller banners, standing at an impressive 3 meters high, ensure that your advertising messages are visible from a considerable distance, making a striking impact. These stands are particularly advantageous for exhibitions, as they effectively maximize your floor space, allowing your display to be noticed even in crowded settings. They are available in widths of 1000mm, 1200mm, and 1500mm, providing a range of options to suit your specific promotional needs while commanding attention with their significant height.

Wide Roller Banners

Wide Roller Banner

Wide roller banners present an excellent opportunity to make your designs truly stand out in any setting. Ideal for maximising floor space at exhibitions, retail outlets, or stages, these banners offer a commanding presence. They are available in both economy and premium base options, ensuring flexibility to match your budget and quality requirements. With various width and height options, wide roller banners provide a versatile and impactful solution for displaying your designs effectively and capturing attention in any environment.

Cassette Roller Banner Stand for Quick Change Graphics

Cassette Roller Banner

Cassette roller banners provide a quick and hassle-free way to change graphics without requiring multiple stands. This feature makes them ideal for exhibitors who frequently update their displays. The printed graphic is supplied in a detachable cartridge, allowing for rapid reloads and ensuring that your messaging can adapt swiftly to different events or promotions. These banners are perfect for dynamic exhibitors seeking efficiency and flexibility in their displays.

Trend Roller Banners

Trend Roller Banner

The Trend roller banner sets a new standard, making other stands pale in comparison. Its elegant black base, adorned with removable chrome magnetic end caps, exudes sophistication. The adjustable feet ensure impeccable stability even on uneven floors, while the robust bungee pole securely holds the print in place, guaranteeing a polished and professional display. This banner is not just a display tool; it’s a statement of excellence.

Double Sided Roller Banner Display Stand for Events

Double Sided Roller Banner

Double-sided roller banners provide unparalleled viewing impact for your display messages. Due to its exceptional build and design, these banners ensure your messages are seen from various angles. You have the option to choose the standard base with a wider footprint for stability or upgrade to the front-loading base, allowing for full exposure from the floor upwards. This versatile choice maximises the visibility of your messages, making it a top choice for impactful displays.

Black Roller Banners

Black Roller Banner

Black roller banners are the ideal choice for those with dark design themes or anyone looking for a unique touch. The stand is crafted from lightweight aluminium components with a sleek black anodised finish, combining durability with a stylish appearance. This option not only complements specific design aesthetics but also adds a touch of sophistication to any display, making it a preferred choice for those seeking something different and eye-catching.

Chroma Key Green Screens for Live Streaming and Content Creation

Chroma Key Green Screen Banner

Portable green screens provide an ideal solution for utilising Chroma key composition, transforming any setting into a virtual background. This technology is perfect for a wide range of applications including live streaming, content creation, gaming, as well as capturing photos and videos. By using a green screen, creators can easily replace the green background with any desired digital backdrop, enhancing the visual appeal of their content and creating immersive experiences for their audience.

A4 & A3 Desktop Roller Banner Stands for Tabletop Displays

Desktop Roller Banner

Desktop roller banners provide a convenient way to downsize your promotions into a compact, mini tabletop display. These banners are perfect for showcasing your message on an office desk or exhibition pod, allowing you to effectively promote your products or services in a limited space. Their portable and lightweight design makes them a practical choice for smaller settings while ensuring your message still gets noticed.

Clear Transparent Roller Banners and Protective Screens

Clear Roller Banner

Clear roller banners serve as protective screen dividers, aiding in the prevention of germ spread. Crafted from PET material similar to face shields, these transparent screens act as a barrier, making them ideal for busy environments such as salons, hotels, restaurants, and retail establishments. They are available in widths of 800mm, 1000mm, or 1200mm, and a height of 2000mm, catering to various spaces and needs. The screens can be supplied plain or printed with your branding messages, providing both safety and promotional benefits for your business.

Partition Screen Banners

Partition Screen Banner

Partition screen banners offer an ideal solution for promoting social distancing in work environments and providing privacy where needed. These screens are made from greyback PVC, which possesses light-blocking properties and features an anti-scratch surface. The banners are highly customisable, and available with various options to suit specific needs. They can be supplied plain for a neutral look or printed with custom designs, allowing businesses to maintain safety protocols while incorporating their branding elements seamlessly.

Outdoor Roller Banners with Double Sided Printing

Outdoor Roller Banner

Outdoor roller banners provide a robust solution for those seeking an all-weather display option. Designed to withstand various weather conditions, these heavy-duty stands are built to last. One of their key features is the 2-way double-sided display, ensuring maximum impact and visibility from different directions. Whether it’s windy, rainy, or sunny, these outdoor roller banners are durable and reliable, making them perfect for outdoor events, promotions, or any situation where a weather-resistant display is essential.

Top Ten Uses for Roller Banners

Roller banners are versatile marketing tools that can be used in a variety of settings. Here are the top ten uses for roller banners:

  1. Trade Shows and Exhibitions: Roller banners are a staple at trade shows and exhibitions, providing businesses with an eye-catching way to showcase their products and services to a large audience.
  2. Retail Stores and Showrooms: Retailers use roller banners to highlight sales, promotions, or new arrivals within their stores. They can be placed strategically to attract customers’ attention.
  3. Conferences and Seminars: Roller banners are commonly used at conferences and seminars to display sponsors’ logos, event schedules, or important information for attendees.
  4. Presentations and Business Meetings: In business meetings or presentations, roller banners can serve as visual aids, displaying key points, statistics, or graphics that compliment the speaker’s message.
  5. Product Launches: When launching a new product, roller banners can be used to create buzz and excitement. They can feature product images, specifications, and promotional offers.
  6. Promotional Events and Campaigns: Roller banners are excellent tools for promoting special events, discounts, or limited-time offers. They can be placed outside the venue or in high-traffic areas to attract attention.
  7. Educational Institutions: Schools, colleges, and universities use roller banners to promote upcoming events, open days, or specific courses. They can also be used during career fairs.
  8. Healthcare and Wellness Clinics: Healthcare providers use roller banners to inform patients about new services, health awareness campaigns, or seasonal vaccination drives.
  9. Non-Profit Charity Events: Non-profit organisations use roller banners to create awareness about their causes, fundraising events, or volunteer opportunities. Compelling visuals and messages can inspire support.
  10. Outdoor Events and Festivals: Roller banners designed for outdoor use can be employed at festivals, farmers’ markets, sports events, and community gatherings to promote sponsors, activities, or local businesses.

Roller Banner Uses for Private Occasions

Roller Banners for Private Occasions

Roller banners can also be creatively utilised for private occasions, adding a personalised touch to your events. When creating roller banners for private displays, consider the theme, tone, and purpose of the occasion. Personalised banners not only add a unique touch to the event but also serve as memorable keepsakes for the guests and the guest of honour. Here are some innovative ways to use roller banners for private occasions:

  • Weddings: Create elegant roller banners to display the love story of the couple, the order of events, or a seating chart. Banners can also feature memorable photographs or engagement pictures.
  • Birthday Parties: Design roller banners with fun facts about the birthday person, childhood photos, or a timeline of significant events. They can serve as great conversation starters at the party.
  • Anniversaries: Celebrate milestone anniversaries with roller banners that showcase the couple’s journey together. Include photos from various years, memorable quotes, and well-wishes from friends and family.
  • Graduation Parties: Commemorate the graduate’s achievements with roller banners displaying their academic journey, accomplishments, and future aspirations. It can also serve as a backdrop for photos
  • Retirement Parties: Honour retirees with a roller banner that highlights their career achievements, hobbies, and well-wishes from colleagues. It’s a thoughtful way to celebrate their professional journey.
  • Baby Showers: Create adorable roller banners featuring baby-related quotes, ultrasound images, or a countdown to the due date. They can also include a baby name poll or parenting tips.
  • Family Reunions: Use roller banners to display the family tree, historical photos, or a schedule of events for the reunion. It helps in creating a sense of belonging and unity among family members.
  • Memorial Services: Design tasteful roller banners to honour the memory of a loved one. Include photos, meaningful quotes, and a brief biography. It can serve as a heartfelt tribute during the service.
  • Holiday Parties: Customise roller banners for themed holiday parties. For example, for a Halloween party, design banners with spooky graphics and party rules. For Christmas, showcase family traditions and festive messages.
  • Surprise Parties: Use roller banners strategically to reveal the surprise. They can contain a countdown, hints, or messages leading up to the big reveal. It builds excitement and anticipation among guests.

How to Assemble Roller Banners?

Assembling a roller banner is a quick and straightforward process that can be completed by one person with ease. Here is a general guide for setting up most roller banners:

  1. Unpack the Roller Banner: Start by unpacking the roller banner from its carrying case or box. Lay out all the components on a flat surface.
  2. Extend the Pole: Most roller banners come with a telescopic pole. Extend the pole to its full height.
  3. Attach the Pole: Insert the extended pole into the designated slot on the back of the banner stand. Ensure it fits securely.
  4. Pull Out the Graphics: Gently pull the banner graphic out of the base. The banner is usually attached to the top of the pole.
  5. Secure the Supporting Rod: Some roller banners have a support rod that needs to be attached to the back of the banner. Slide it into the provided slot to provide additional stability.
  6. Adjust the Height: If your roller banner has an adjustable height feature, make sure to set it at the desired level.
  7. Secure the Base: If your roller banner has twist-out feet or adjustable feet, make sure they are securely positioned to provide stability, especially on uneven surfaces.
  8. Stand Up the Banner: Carefully stand up the banner, ensuring it is straight and upright.
  9. Check the Tension: If your banner has tensioning features, adjust them to ensure the banner is taut and free of wrinkles.
  10. Double-Check the Stability: Give the banner a gentle shake to ensure it is stable and securely assembled.

Your roller banner is now ready for display! Remember to follow any specific instructions provided by the manufacturer for your particular banner model. If you notice the graphic leaning forward, double-check the pole insertion; it might not be properly placed. Another common issue is the banner falling over, which is often due to closed feet. Always ensure the feet are opened wide for stability.

When dismantling the roller banner after use, be cautious. Firmly hold the graphic at the top, as the spring-loaded system exerts force. Carefully guide the graphic back into the roller banner base, holding it steadily to avoid any sudden movements. This controlled approach ensures safe and smooth retraction of the banner for future use.


Roller banners offer a versatile and portable solution for advertising, promotion, and information display. Their user-friendly nature, polished appearance, and travel convenience make them a top choice for businesses, organisations, and individuals across diverse settings. When choosing a roll-up banner, it’s crucial to assess the quality of both the base unit and printed graphic, along with selecting the appropriate size for your requirements. With their wide array of applications and potential for significant impact, roll-up banners serve as invaluable tools for effectively communicating your message.

If you’ve found this guide helpful and would like more information about ordering a roller banner please contact us via email at info@cheapasprints.com or call us on 01922 666 288.


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The Author - Mohi Uddin

  • The Author - Mohi Uddin
  • Mohi Uddin is the sales and marketing manager at Cheap as Prints. He has over 20 years experience in the printing industry. The purpose of his blog posts is to share the latest industry news, business tips and design ideas. Your feedback and thoughts will be appreciated. So feel free to share and comment on his blog posts. Thank you!

One Comment

  1. I like what you guys tend to be up too. Such clever work and coverage!

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