Promotional Printing by Cheap as Prints
Promotional products for marketing and branding
Promotional products offer great marketing and brand strengthening opportunities. They can be used to introduce new products and help generate new sales. Promotional products should be integral to any successful marketing strategy, as they can really expand your advertising exposure whilst enhancing your brand credibility.
Advantages of Promotional Printing
Increase brand recognition
The aim of every business owner is to create and maintain a strong brand image, the ability to stay ahead of competition and build a solid reputation. Branded products like personalised carrier bags, pens and fridge magnets provide the perfect ammunition to increase and reinforce brand exposure.
Maintain loyalty and retention
A key attribute to business success is maintaining customer loyalty. Thanking customers for their business and support will spread good karma and could result in them reciprocating for your kind gesture. Furthermore promotional gifts can spark a personal relationship for your brand and turn customers into ambassadors for your business.
Affordable marketing strategy
Personalised products generally use a word of mouth technique to boost cost per impressions. They are often passed from one person the next, meaning your brand benefits from increased impressions. For example personalised carrier bags used to hold goodies at exhibition events are often used by other individuals well after their intended purpose.
Stay ahead of competition
Personalised merchandise provides endless opportunities to promote your brand in so many ways. From writing instruments like pens and pencils to promotional t-shirts, the possibilities are endless. Unlike business cards, promotional gifts can be tailored to your specific target audience and allow your business to be unique, creative and personal.
Increase leads and sales
Although promotional products are great for branding, they double up as excellent lead generators. These items are proven to leave positive impressions on existing customers and can help massively in attaining new ones. They can be part of a sales pitch or be used as referral incentives for existing customers.
At Cheap as Prints we understand how much value promotional products can add to your marketing campaigns. Whether it is a free fridge magnet, pen, personalised carrier bag or T-shirt, promotional products can prove invaluable for generating new leads and raising awareness for your brand.
We have put together a handful of our most popular promotional products, so simply order online or contact us for a bespoke quote. You can email us at firstname.lastname@example.org or call our sales line on 01922 666 288.