When it comes to poster printing, the design is only half the story. The paper you choose has just as much impact on how your final print looks, feels and performs. From lightweight promotional posters to premium display pieces, selecting the right stock can elevate your work from ordinary to professional in an instant.
If you’re deciding between 90gsm, 120gsm and 170gsm uncoated papers, or 115gsm, 150gsm, 170gsm, 250gsm and 350gsm silk, this guide will help you understand what each option is best suited for.
Before looking at weights, it’s important to understand the two main finishes:
Uncoated paper has a natural, textured feel with no surface coating. It absorbs ink more readily, resulting in a softer, more muted print finish. It’s often used when readability and practicality matter more than visual impact.
Silk paper has a smooth, lightly coated surface that sits between matt and gloss. It produces sharper images, richer colours and a more polished finish, making it ideal for high-impact posters and marketing materials.
Uncoated stock is ideal when you want a more natural, understated look or need something cost-effective for short-term use.
This is a lightweight option, best suited for:
It is not designed for heavy-duty display use, as it can feel thin and less durable.
A step up in quality while still economical:
It offers a better balance of durability and affordability without becoming too heavy.
The premium end of uncoated stock:
This weight provides a more substantial feel while still maintaining the soft, non-reflective finish of uncoated paper.
Silk paper is the go-to choice for vibrant, professional-quality poster printing. It enhances colour depth and produces a smoother, more refined appearance.
Lightweight but visually strong:
It offers a professional finish at a lower cost.
A popular mid-range option:
This weight strikes a great balance between cost, durability and print quality.
A versatile premium standard:
It produces sharper images and feels noticeably more substantial.
A heavyweight option designed for impact:
This stock has a strong, board-like feel and holds up well in high-visibility environments.
The ultimate premium finish:
This is the thickest and most durable option, offering a truly high-end feel that communicates quality instantly.
Choosing the best paper depends on three key factors:
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