Flyer and leaflet printing provide a tangible and impactful method for promoting and distributing business literature. These materials can cover a range of content, such as product sheets, details about events, special offers, and information literature aimed at fostering community awareness.
Unlike folded leaflets, flyers and leaflets distinguish themselves as single-sheet publications, providing a flexible format that accommodates printing on either one or both sides. This characteristic lends them versatility, allowing for varied presentation options and content distribution. The unique feature of being single-sheet enhances their adaptability in conveying information effectively.
At Cheap as Prints, we have been printing flyers and leaflets since 2004. Our service is offered to individuals, new start-ups, local tradesmen, and corporate clients. We offer a wide range of sizes that can be printed on various material types and thickness options. Simply order online or call our sales team on 01922 666 288 to discuss your project.
We regularly order A5 leaflets for our pizza shop and never been let down.
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Flyer and leaflet printing is a versatile and effective marketing strategy that involves producing printed materials to promote businesses, events, products, or services. These tangible promotional tools are typically distributed in high-traffic areas to capture the attention of a targeted audience. One of the primary benefits of flyer and leaflet printing is its cost-effectiveness, providing businesses with an affordable means of reaching a large number of potential customers.
The visual appeal and concise messaging on flyers and leaflets make them an ideal medium for communicating key information quickly. They can include eye-catching graphics, compelling headlines, and relevant details, helping to convey the intended message in a succinct manner. Furthermore, the customisation options for design and content allow businesses to tailor their promotional materials to suit specific campaigns or events, enhancing their impact.
Flyers and leaflets can be distributed in multiple ways, including door-to-door drops, direct mail campaigns, or placement in strategic locations such as community bulletin boards, cafes, and local businesses. The widespread distribution ensures that a diverse audience is exposed to the promotional content, maximising the potential for engagement and response.
In modern times, where online marketing is prevalent, flyer and leaflet printing remains a valuable and tangible marketing tool. It allows businesses to create a physical connection with their audience, providing a tactile experience that can leave a lasting impression. When strategically designed and distributed, flyer and leaflet printing can play a crucial role in boosting brand visibility, driving foot traffic, and generating leads for businesses of all sizes.
Flyers and leaflets are promotional materials designed for mass distribution, typically featuring concise information and eye-catching visuals to convey messages about events, products, or services.
Leaflets are generally printed on thinner paper stock, providing a more flexible and economical option for quick distribution. Flyers, on the other hand, utilise thicker paper stock, conveying a sense of durability and quality, making them suitable for impactful marketing campaigns.
Unfolded leaflets and flyers consist of single-sheet promotional materials, while folded leaflets are multi-panel documents created by folding a single sheet of paper, offering more space for information and design.
The best way to determine the size for flyer and leaflet printing is to consider the intended purpose and content. Choose a size that accommodates your design, message, and fits well with your target audience’s preferences, ensuring it effectively captures attention and communicates information.
A5 (148 x 210mm) and DL (99 x 210mm) are among the most popular sizes for flyers and leaflets, providing a compact yet impactful canvas for promotional content. These dimensions are widely chosen for their balance between visibility and practicality in various marketing scenarios.
Utilising professional printers offer high-quality printing, a range of paper options, and advanced printing technologies. This will ensure a polished and consistent result, whereas DIY printing may lack the same level of precision and quality.
Popular paper options include silk, gloss, and uncoated paper. The choice depends on the desired look and feel of your promotional material.
To ensure sharp and clear prints, it’s recommended to use images with a resolution of at least 300 dots per inch (DPI). This ensures that the images look crisp and professional in the final printed product.
PDF is a widely accepted format for printing, as it preserves the design elements and ensures consistent results. Ensure that your PDF is in CMYK colour mode.
It’s advisable to use high-quality, royalty-free images to avoid copyright issues. Ensure you have the right to use any images you include in your design.
Effective distribution depends on your target audience. Common methods include distributing in high-traffic areas, utilising direct mail, partnering with local businesses, and incorporating digital strategies such as sharing on social media or via email.
Discover a wealth of creative possibilities with our extensive assortment of high-quality, royalty-free images available exclusively through our partner program. Immerse yourself in a diverse collection that caters to a myriad of themes, providing you with the perfect visual elements to elevate your projects to new heights of excellence.
Most of the time flyers and leaflets are zero-rated, however, can be subject to VAT depending on the information supplied. If the design contains a message like ‘bring this leaflet in store to get 10% discount’ the print will be deemed to be a voucher and subject to Vat. Another circumstance whereby Vat is chargeable, is if the design contains a form.
For more information on VAT and printing please visit https://www.gov.uk/topic/business-tax/vat
